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#ShopLocal is a movement that encourages people to support local businesses by buying goods and services from businesses in their community. The idea behind this movement is to help small businesses thrive and support the local economy. By shopping local, people can help create jobs, boost the local tax base, and preserve the unique character of their community.

Affiliate marketing is a type of marketing where an affiliate earns a commission for promoting another company's products or services. In Stratford, local businesses may use affiliate marketing to reach a wider audience by partnering with bloggers, influencers, or other businesses to promote their products or services. When a customer clicks on the affiliate's link and makes a purchase, the affiliate earns a commission.

In Stratford, #ShopLocal and affiliate marketing can work hand in hand to support the local economy. By promoting local businesses through affiliate marketing, bloggers and influencers can help raise awareness of the products and services offered by Stratford businesses. This can help drive traffic to local businesses and ultimately help them succeed. Additionally, customers who want to support local businesses can use affiliate links to make purchases and feel good knowing they are supporting their community.

Yes! Social media marketing is a type of digital marketing that uses social media platforms to promote products, services, or brands by creating and sharing content, engaging with a target audience, and driving website traffic or sales. It can also involve paid advertising on social media platforms.

Town Crier Marketing welcomes you to start the conversation with us to develop a custom strategy to leverage social media and other tools to market your business!

This was our view from 'The Fun Table' at the Stratford & District Chamber of Commerce Business Excellence Awards gala. So blessed to be among the 56 nominees and hundreds of local business leaders!

We are so happy to be included with the Service Excellence Award nominees:
Lavender and Lemon Cleaning Co
AIM Recycling Stratford
Humphrey Fleet Service Inc.
Nix Snow
Orchard Wellness & Treatment Centre
Paws Pet Sitting
Pawsitive Difference Professional Pet Care
St. Mary's Optometry
Stratford Cygnet Cooperative Pre-school
Stratford Dog Walkers

Please support these #shoplocal business leaders & innovators and follow them on social media to share in their stories and success.

Inspired, connected and ready to scale up our efforts to help each and every locally owned business create a marketing department scaled perfectly to each unique business.

THANK YOU FOR THE NOMINATION!

SEO, or Search Engine Optimization, is a crucial aspect of online presence and digital marketing. Here are several reasons why you should care about SEO:

Increased Organic Traffic: SEO helps your website rank higher in search engine results pages (SERPs). When your website appears at the top of the results, it attracts more clicks and drives organic traffic to your site. This increased visibility can lead to more conversions, sales, and business opportunities.

Improved User Experience: SEO involves optimizing your website's structure, content, and design to make it user-friendly. By providing a seamless user experience, such as fast loading times, easy navigation, and mobile responsiveness, you enhance customer satisfaction and engagement. This, in turn, can lead to higher conversion rates and repeat visits.

Cost-Effectiveness: Compared to other digital marketing strategies, SEO can provide excellent long-term returns on investment. While it requires time and effort to optimize your website, once it ranks well, you can generate ongoing organic traffic without paying for each click or impression. This makes SEO a cost-effective strategy in the long run.

Targeted Traffic: SEO allows you to target specific keywords and optimize your website accordingly. By ranking for relevant keywords related to your business, products, or services, you attract highly targeted traffic from people actively searching for what you offer. This targeted traffic is more likely to convert into customers, resulting in higher conversion rates.

Competitive Advantage: In today's competitive online landscape, SEO is essential for staying ahead of your competitors. If your competitors are investing in SEO and you're not, you risk losing valuable market share. By optimizing your website and staying up to date with the latest SEO techniques, you can outperform your competition and establish yourself as a leader in your industry.

Long-Term Sustainability: SEO is a long-term strategy that can provide sustainable results. While search engine algorithms may change over time, the fundamental principles of SEO, such as high-quality content and relevant backlinks, remain important. By building a solid SEO foundation, you can adapt to algorithm updates and maintain your website's visibility and rankings over the long term.

Brand Visibility and Trust: Ranking higher in search results helps increase your brand's visibility and exposure. When users repeatedly see your website listed among the top results, it enhances your brand's credibility and trustworthiness. People tend to trust search engines and view top-ranking websites as more reliable, which can positively impact your brand perception and customer trust.

Caring about SEO is crucial for driving organic traffic, improving user experience, increasing conversions, and staying competitive in the online market. By investing in SEO, you can establish a strong online presence, attract targeted traffic, and achieve long-term success for your business.

Contact Town Crier Marketing today to learn how SEO can be part of your digital marketing strategy!

A landing page is a standalone web page that is designed specifically for a marketing or advertising campaign. The purpose of a landing page is to convert visitors into leads or customers by getting them to take a specific action, such as filling out a form, making a purchase, or signing up for a service.

In the context of a sales funnel, a landing page is often the first step in the customer journey. When a visitor clicks on an ad or a link in an email, they are directed to the landing page, which is designed to capture their attention and persuade them to take the next step in the funnel.

A good landing page is essential for a successful sales funnel because it provides a focused and targeted message that is specifically designed to appeal to the needs and desires of the target audience. By providing a clear and compelling value proposition, a landing page can increase the chances of conversion and ultimately lead to more sales or leads for the business.

There are several elements that are important to include on a landing page, such as a strong headline, a clear call-to-action, persuasive copy that explains the benefits of the product or service, and social proof in the form of customer testimonials or reviews. It's also important to design the landing page with a clean and simple layout that is easy to navigate, and to optimize it for mobile devices to ensure that it can be accessed and viewed by users on any device.

Overall, a landing page is a critical component of a successful sales funnel, and businesses that invest the time and resources into creating effective landing pages are likely to see a positive impact on their conversion rates and overall marketing performance.